Reach Students Before They Decide.

A resource library for enrollment and marketing teams responsible for maintaining presence where decisions start – inside high schools.

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Research & guides

What Canadian High School Students Actually Want From You

Based on a national survey of over 2,000 students across 431 Canadian high schools, this report identifies what actually shapes higher education decisions. Cost and career outcomes matter more than reputation, and 67% of students say parents hold the most influence. The findings provide a clearer picture of where institutions should focus their attention.

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Hollie Pandza 4/23/26 Hollie Pandza 4/23/26

Why Visibility in High School Isn’t Optional Anymore

Students form their shortlists before they open a brochure. They choose institutions they recognize, which means feeder-school presence is built long before decision season, or it isn’t built at all. This guide covers how awareness functions as enrollment infrastructure, what it does for every other channel you run, and how to frame that case internally.

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