for Institutions
Decisions are forming in high schools right now. Are you visible there?
OnDeck puts your brand inside your priority schools where future students spend their day, and reinforces that presence with digital so you stay visible across the full decision journey.
No pitch. No long call. Just a clear look at how it works.
500+
HIGH SCHOOLS in network
350K+
Students Reached Daily
700K+
Daily Impressions
Privacy First
No cameras.
No data collection.
The Problem
The channel you counted on can't reach this audience anymore.
Paid digital can't reliably or compliantly reach students under 18 — especially inside the school day, where the real exploration begins. Legacy tactics are expensive, episodic, and hard to defend at budget reviews.
The harder problem is timing. When visibility drops in a priority feeder school, nothing breaks immediately. You feel it the next cycle, softer inquiries, applications down from schools that used to produce.
WHAT YOUR TEAM IS DEALING WITH
✖ Paid digital platforms restrict targeting of under-18 audiences your most direct path is increasingly blocked
✖ Visibility gaps compound quietly. By the time enrollment softens, the cause is two cycles behind you
✖ Leadership expects measurable impact for awareness spend that doesn't produce last-click data
WHAT ONDECK ADDRESSES
✓ Direct, always-on presence inside priority feeder schools, in-school and digital, working together
✓ A channel you can defend without framing it as a performance buy
✓ Reporting clear enough to share upward without translating it first
who it’s for
Built for enrollment and marketing teams who own awareness and have to defend it.
OnDeck works with universities, colleges, and polytechnics that need to stay visible in priority feeder schools.
You run enrollment or recruitment marketing
You're responsible for awareness in feeder markets, even when you don't control the final budget call.
You have priority schools you need to protect
You know which high schools matter for your enrollment numbers. You want consistent presence there, not seasonal bursts.
You need a channel that's easy to run and explain
Your team doesn't have extra bandwidth. And when budget season comes, you need language that holds.
how it works
OnDeck fits inside your enrollment mix without adding to it.
Step 01
A network inside your feeder schools
Digital screens in priority high schools across North America. Your institution gets consistent presence where students spend their day and begin thinking about what comes next.
Step 02
You plug in, we handle the rest
Run creative aligned to your recruitment goals. 10-second vertical format, easy to repurpose from existing assets. Rotate by school, region, or month. Your account manager handles the rest.
Step 03
Reporting you can actually use
Campaign activity plus downstream signals layered with inquiry and application trends from covered markets over time. Clear, not overbuilt.
results
What institutions tell us after they commit.
Needed to increase awareness and capture student interest across multiple programs during a key recruitment window.
3.4M
Impressions
2,869
Conversations
63,019
Clicks
1.85%
Blended CTR
Outperformed typical multi-channel engagement rates while sustaining visibility across the full decision window.
"Digital advertising has absolutely contributed to our growth. We've seen a 57% increase in enrollment over five years. OnDeck's work has been a part of that puzzle."
Manager of Communications & Digital Recruitment,
Ontario Tech University
Needed to maintain visibility during spring enrollment while driving traffic to program pages.
129,469
Impressions
0.16%
CTR
2× the industry benchmark (0.08%) — stronger engagement from a preconditioned awareness audience.
"That's exactly what we need. A gap we can't afford."
Director of Marketing,
Red River College Polytechnic
why institutions choose ondeck
Four reasons OnDeck stays in the budget.
Direct school access
Trusted partnerships with feeder high schools built over years. Your institution appears inside the schools that matter and in a channel competitors can't simply replicate overnight.
Low lift to run
One point of contact. Creative in a 10-second vertical format. Your team doesn't need extra people to make this work, and it won't become a channel that demands constant attention.
Easy to defend internally
OnDeck doesn't ask you to justify awareness spend with performance math that doesn't apply. You get reporting and framing that fits how leadership already thinks about brand investment.
coordinated and persistent presence
In-school presence and digital reinforcement work together. You're not buying a list of services. You're protecting visibility across the full decision cycle.
channel coverage
In-school first. Digital to reinforce.
OnDeck is not a media agency with a screen product. It's an in-school visibility network with digital reinforcement built around it. Those two things work together.
In-school screens
Digital screens inside feeder high schools. High-traffic placement, always-on during the school day. This is the channel that creates the physical familiarity that makes everything else work better.
✓ Named feeder schools — not anonymous inventory
✓ Video-first, eye-catching format
✓ Creative flexibility by school, region, or month
✓ Privacy-safe: no cameras, no microphones
Digital reinforcement
When a student has already seen your brand in school, a digital ad doesn't need to introduce you. It reminds them. That's the shift from introduction to reinforcement.
✓ Paid social — Meta, TikTok, Snapchat, YouTube
✓ Programmatic reach across the digital environments students use
✓ Connected TV — household reach beyond the school day
✓ Paid search — when students start actively researching
Frequently asked
Common questions before booking.
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Paid social reaches students online. OnDeck places your institution directly inside high school environments — building familiarity that makes digital ads more effective when students encounter them later.
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Yes. OnDeck places institutions in named feeder schools, not anonymous inventory. You work with your account manager to identify priority markets and schools that matter for your enrollment strategy.
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Yes. OnDeck's in-school screens display static and video content only — no cameras, microphones, and no collection of personal data. The model is designed to comply with PIPEDA (Canada) and COPPA (U.S.). All placements are environment-based, not user targeted.
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We track campaign activity and downstream signals layered with inquiry and application trends from covered markets over time. We don't claim last-click attribution for awareness spend. We report what we can honestly show.
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Minimal. Your creative runs in 10-second vertical format — easy to repurpose from existing assets. One point of contact handles scheduling, placement, and account management.
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Most institutions are live within a few weeks of kickoff.
See where you have coverage — and where you don't.
Start with one question: which students should already know your institution's name, and don't?
✓ We'll show you where institutions appear inside priority schools
✓ Walk through how the model works
✓ Talk through whether it's a fit for your enrollment strategy