for marketing & enrollment leaders in higher ed

Decisions are forming in high schools right now. Are you visible there?

OnDeck places your brand on screens inside high schools where future students spend their day, and reinforces that presence with digital so you stay visible across their full decision journey.

Book a 15-minute call

Discover your feeder schools in our network.

Two digital campus signs displaying university admissions information. One sign promotes transfer enrollment with the message "Transfer to our Campus with Ease!" The other indicates an application deadline of April 1st and includes an "Apply Now" button. Both signs feature university branding, logos, and QR codes for more details.
  • Logo of Northern Essex Community College featuring a star and swoosh design.

  • Black and white text reading 'YES I CAN' with a bold, uppercase font.

  • Mount Allison University logo with black background, white text, and a gold winged emblem integrated into the letter 'A'.

  • A white blank space with no objects or people.

  • Black and white logo of Carleton University featuring the university's name and a stylized maple leaf emblem.

  • UMBC logo featuring a shield with a cross and geometric designs, and the letters 'UMBC' next to it.

  • Black background with white text reading "University of the Fraser Valley" and stylized white wave design above.

  • A logo with the word 'Autumn' in black text and a yellow maple leaf to the right.

  • MacEwan University logo, featuring stylized open books and the university name.

  • A white, blank wall with a door on the left side

  • Logo of Copper Mountain College with geometric mountain and crescent shapes.

  • Logo of Western University in Canada with the university's name and crest.

  • Logo of The King's University featuring a stylized crown and text in white on a black background.

  • Black and white logo of D'Alhouise University with a shield emblem featuring a stylized eagle.

  • Logo of the University of Guelph featuring a griffin, open book, globe, and lion's head symbols with the text 'UNIVERSITY OF GUELPH'.

  • Logo of Cape Breton University featuring a shield with geometric shapes and the university name in bold text.

  • Irvine Valley College logo with a stylized branch and a berry, written in white on a black background.

  • OrangeTech University logo with a stylized 'O' and 'T' on a black background

  • Black and white street sign with the words 'Cal East Bay' and 'State' in bold, stylized font.

  • Salem State University logo with a stylized flower or leaf graphic.

  • Saint Mary’s University logo in black and white.

  • A person holding a large fish, standing on a boat with a body of water and distant land in the background.

  • University of Alberta logo with black and white crest and text

  • University of Calgary logo with a crest featuring a bull's head and open books, next to the text 'University of Calgary' in white on a black background.

  • Brock University logo in black and white with the text 'Brock University' in bold letters.

  • University of Regina logo in black and white with shield emblem and text.

  • The logo of the University of Windsor featuring a shield with yellow fleur-de-lis, maple leaf, and a stylized tulip, alongside the university's name in white text on a black background.

500+

HIGH SCHOOLS in north america

350K+

Students Reached Daily

700K+

Daily Impressions

Privacy First

No cameras or data collection

The Problem

The gap between where students decide and where you're showing up is costing you.

The school day is where students are building familiarity with institutions. Most channels can't reach them there.

WHAT YOUR TEAM IS up against

✖ Paid digital platforms restrict targeting of under-18 audiences. Your most direct path is increasingly blocked.

✖ Visibility gaps compound in the background. By the time enrollment softens, the cause is two cycles behind you.

✖ Leadership expects measurable impact for awareness spend that doesn't produce last-click data.

WHAT changes with ondeck

✓ Consistent presence in enrollment-shaping schools, with digital reinforcement so your brand stays visible across the full decision journey.

✓ Defensible channels that are built around visibility and coverage, not performance math.

✓ Reporting that shows school-level placement and downstream signals in language leadership understands. No translation required.

who it’s for

Built for enrollment and marketing teams who own awareness and have to defend it.

OnDeck works with higher ed institutions to provide consistent visibility in their priority feeder schools.

01

You run enrollment or recruitment marketing

You're responsible for awareness in feeder markets, even if you don't control the final budget.

02

You have priority schools you need to protect

You know which schools matter most. You want consistent presence, not seasonal bursts.

03

You need a channel that's easy to run and explain

Your team doesn't have extra bandwidth. And when budget season comes, you need language that holds.

how it works

OnDeck fits inside your enrollment mix without adding to it.

Share your target schools and creative. We handle placement, scheduling, and updates.

Step 01

Presence inside your feeder schools

Digital screens in priority high schools across North America. You know which schools drive your enrollment numbers. We make sure you're visible inside them all year.

Step 02

You plug in, we handle the rest

Run creative aligned to your recruitment goals. 10-second vertical format, easy to repurpose from existing assets. Rotate by school, region, or month.

Step 03

Reporting you can actually use

Campaign activity and school-level placement data, layered with inquiry and application trends from covered markets. Clear, not overbuilt.

Inside a school building with glass doors, a staircase, and a digital sign promoting an open house event on October 11, featuring an image of a brick university campus.

where your institution shows up

In-school first. Digital to reinforce.

Icon of a mobile phone with a play button on the screen, indicating a video or media app.

In-school screens

Digital screens inside feeder high schools. High-traffic placement, always-on during the school day. Physical familiarity built here is what makes every other touchpoint land harder.

✓ Named feeder schools, not anonymous inventory

✓ Video-first, eye-catching format

✓ Creative flexibility by school, region, or month

✓ Privacy-safe: no cameras, no microphones

Two broken smartphones with cracks and a spark between them.

Digital reinforcement

When a student has already seen your brand in school, a digital ad lands on familiar ground. Recognition is already there. Your ads reinforce it.

✓ Paid social: Meta, TikTok, Snapchat, YouTube

✓ Programmatic reach across digital environments students use

✓ Connected TV: household reach beyond the school day

✓Paid search: when students start actively researching

why higher ed chooses ondeck

OnDeck earns its place in the budget.

Blue circle with a white checkmark in the center

Direct school access

Trusted partnerships with feeder high schools built over years. Your institution appears inside the schools that matter and in a channel competitors can't simply replicate overnight.

Blue circle icon with a white checkmark inside.

Low lift to run

One point of contact. Creative in a 10-second vertical format. Your team doesn't need extra people to make this work, and it won't become a channel that demands constant attention.

Blue circle with a white check mark inside

Easy to defend internally

OnDeck doesn't require you to justify awareness spend with performance math that was never designed for it. You get reporting and framing that fits how leadership already thinks about brand investment.

Blue circle with a white checkmark inside

coordinated and persistent presence

In-school presence and digital reinforcement work together. You're not buying a list of services. You're protecting visibility across the full decision cycle.

what our partners are seeing & saying

Institutions win the long game by staying visible today.

NORTH AMERICAN UNIVERSITY

Needed to increase awareness and capture student interest across multiple programs during a key recruitment window.

3.4M

Impressions

63,019

Clicks

1.85%

Blended CTR

Outperformed typical multi-channel engagement rates while sustaining visibility across the full decision window.

Blue circle with white quotation marks in the center.

"Digital advertising has absolutely contributed to our growth. We've seen a 57% increase in enrollment over five years. OnDeck's work has been a part of that puzzle."

Manager of Communications & Digital Recruitment, Ontario Tech

COMMUNITY COLLEGE

Needed to maintain visibility during spring enrollment while driving traffic to program pages.

129,469

Impressions

0.16%

CTR

2× the industry benchmark (0.08%) highlighting stronger engagement from a preconditioned awareness audience.

An illustration of a white quotation mark inside a blue circle.

"When OnDeck optimizes our campaigns, I can see the impact immediately in my morning leads report. They are the Rolls-Royce standard in this industry."

Marketing & Production Director,
UPEI

Frequently asked questions

Fair questions. Straightforward answers.

  • Paid social reaches students online. OnDeck places your institution directly inside high school environments, building familiarity that makes digital ads more effective when students encounter them later.

  • Yes. You’ll work directly with your OnDeck Customer Success Manager to identify priority markets and named feeder schools. Every placement is deliberately matched to a school that matters for your enrollment strategy.

  • Yes. OnDeck's in-school screens display static and video content only. We guarantee no cameras, microphones, and no collection of personal data. The model is designed to comply with PIPEDA (Canada) and COPPA (U.S.). All placements are environment-based, not user targeted.

  • We track campaign activity and downstream signals layered with inquiry and application trends from covered markets over time. We don't claim last-click attribution for awareness spend. We report what we can honestly show.

  • Minimal. Your creative runs in 10-second vertical format that can easily be repurposed from existing assets. One point of contact handles scheduling, placement, and account management.

  • Most institutions are live within a few weeks of kickoff.

OnDeck screen in high school hallway

Your feeder schools are in our network. Find out which ones.

We'll map your priority schools, show you where institutions like yours are already present, and walk through what coverage can look like for your markets.

Book a 15-minute walkthrough