performance and proof
Real campaigns.
Verified results.
Built from confirmed campaign data across digital and in-school environments.
SUSTAINED VISIBILITY ACROSS PRIORITY SCHOOLS
3.4M+
IMPRESSIONS
DELIVERED
STUDENT ENGAGEMENT SIGNALS
63,000+
PROSPECTIVE STUDENT CLICKS
2,869
DOWNSTREAM APPLICATION ACTIONS
$1.12 CPC
VS. $2–$3
INDUSTRY RANGE
Verified Campaign Snapshots
Lead campaigns — full verified data
Multi-Channel Recruitment
situation
A Canadian university needed to increase program awareness and capture student interest across multiple
what ondeck did
Launched a coordinated full-funnel campaign across social, programmatic display, video, and paid search to maintain
outcome
✓ 3.4M impressions
✓ 63,019 clicks
✓ 2,869 downstream application actions
CTR exceeded typical cross-channel benchmarks for higher ed
Paid Search — MBA Programs
situation
A Canadian university needed to capture prospective students actively searching for MBA programs
what ondeck did
Executed a targeted paid search campaign aligned with program intent and geographic priorities, with ongoing bid
outcome
✓ 11.69% CTR
✓ $1.12 cost per click
✓ CPC well below $2–$3 industry range
CTR significantly above benchmark. CPC well below industry range.
Additional Results Snapshots
Spring Enrollment Window
situation
A community college needed to maintain visibility and drive traffic during the spring enrollment window.
what ondeck did
Deployed a programmatic campaign to sustain awareness across relevant digital environments during the critical
outcome
✓ 129,469 impressions
✓ 0.16% CTR
✓ 2x industry benchmark (vs. 0.08% typical)
CTR exceeded typical cross-channel benchmarks for higher ed
High-Attention Formats
situation
A public community college wanted to reinforce awareness using high-attention formats during the decision window.
what ondeck did
Executed a YouTube and Connected TV campaign focused on sustained visibility and engagement with prospective
outcome
✓ 468,947 impressions
✓ 1.75% CTR
✓ 20.5% video completion rate
CTR more than 2x typical benchmarks for video campaigns
At a Glance
Campaign
Full-Funnel Campaign
Focus
Multi-channel recruitment
Key Results
✓ 3.4M Impressions
✓ 2,869 Downstream Application Actions
✓ 1.85% Blended CTR
Campaign
Programmatic Awareness
Focus
Spring enrollment window
Key Results
✓ 129K Impressions
✓ 2x CTR Benchmark
Campaign
Video + CTV
Focus
High-attention formats
Key Results
✓ 468K Impressions
✓ 20.5% Completion
✓ 1.75% CTR
Campaign
Paid Search
Focus
Capturing high-intent demand
Key Results
✓ 11.69% CTR
✓ $1.12 CPC
TRUSTED BY
From our partners
“Our digital advertising has been part of why we've seen a 57% increase in enrollment."
Manager of Communications & Digital Recruitment, Canadian University
"When OnDeck optimizes our campaigns, I can see the impact immediately in my morning leads report. The conversions are tangible."
Marketing & Production Director, Canadian University
"OnDeck is nimble — they monitor bids, budgets, and platform performance closely and make real-time adjustments. Nothing slips through the cracks."
Manager of Communications & Digital Recruitment, Canadian University
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