[Webinar] The Awareness Gap: What the AI Search Shift Means for Enrollment Visibility

The Awareness Gap [Webinar] was recorded live on Sept. 29, 2026.

In this on-demand webinar, OnDeck’s CEO John Reid digs into the latest research from Manaferra, EducationDynamics, SparkToro, BrightEdge, and more to trace how students discover and shortlist colleges today. The data points to one clear pattern: familiarity is the filter. When AI Overviews surface a list of schools, students click the names they already know, and they get to know those names through repeated, real-world presence well before they search. John breaks down the 3 problems enrollment teams need to solve right now: building familiarity early, showing up in AI search, and standing out once you appear.