Using DOOH to Highlight Student Financial Opportunities
When it comes to higher education, few topics matter more to Gen Z than money. Rising tuition costs and growing financial pressures mean that scholarships aren’t just helpful, they’re often the deciding factor in whether a student applies to or attends a school.
The challenge? Even the best scholarship opportunities often get lost in the shuffle of emails, websites, and mailers. That’s where digital out-of-home (DOOH) marketing changes the game.
Why Scholarships Deserve the Spotlight
Students are constantly weighing affordability when choosing their post-secondary path. Yet too often, scholarship opportunities are buried on websites or promoted late in the cycle. For Gen Z, who expect clear, accessible information right when they need it, that’s a missed opportunity.
By putting scholarship information front and center, schools show students that they not only want them to apply, but that they’re willing to invest in their success.
DOOH: Bringing Scholarships Into Daily View
OnDeck’s high school screen network ensures scholarship messages aren’t just seen once, they’re woven into students’ everyday environments. Imagine:
Hallway Screens: A rotating spot that highlights upcoming scholarship deadlines right outside the guidance office.
Library Displays: Ads promoting merit-based or program-specific scholarships where students are already focused on their academic future.
Local DOOH Placements: Geotargeted boards near high schools, libraries, or community centers that remind families scholarships are available.
This kind of visibility ensures scholarship awareness is no longer passive, it’s proactive.
Making the Message Resonate
To truly connect, scholarship marketing should be:
Timely: Highlight deadlines as they approach. “Last chance to apply March 15!” creates urgency that drives action.
Simple: Use clear, student-friendly language. Avoid long descriptions focus on who it’s for and why it matters.
Culturally Relevant: Frame scholarships around themes students care about: leadership, STEM futures, or community service.
Pairing these elements with DOOH placements means the message is not just timely, it’s trusted and repeated in environments where students are making decisions.
Final Thoughts
Scholarships can be the tipping point that motivates students to apply, enroll, and succeed. But to have impact, they need visibility. By using DOOH to highlight financial opportunities, schools can cut through digital clutter and ensure students never miss their chance.
At OnDeck, we’re helping colleges and universities use digital bulletin boards and targeted DOOH campaigns to put scholarship opportunities directly in front of the students who need them most.
Because when scholarships are visible, accessible, and timely, they don’t just change minds, they change futures.
Ready to get your university directly in front of high school students?